Manufacturing products to be sold in the retail space is difficult. For one thing, no matter what kind of product you’re manufacturing, whether it’s candles, smartphones, or chargers, you’re always going to be competing against dozens of other manufacturers. This means that companies have to do everything in their power to help their product sell. This might mean trying to undercut the market by two or three percent and just selling your product for less, knowing that you’re going to make a little less off of each product but you’re likely to sell more products overall. It might mean working closely with retail businesses to try and get a better location in the store. This could mean paying them a little extra to put your product in the front of the store, or outbidding your competition to make sure that your product is at eye level. It also might mean investing heavily in a marketing and advertising team to help get your product increased visibility with the public.
Of all the various things that companies can do to help their product sell in the retail space, nothing is more important than coming up with great custom retail packaging. Many companies don’t realize this, but the packaging that a product comes in goes a long way in determining whether or not that product will sell. Everyone can remember being told as a child that they shouldn’t judge a book by its cover. This was just a way of telling people that you should get to know something before you make a judgment about it. Unfortunately, that’s just not how most consumers work. They do judge products by their cover, and they judge them immensely. If you think that you can just stick your product in any old package and it’s going to sell fine because you believe you have a superior product, you’re in trouble. The design of your packaging, what it says, how it showcases the product, and even its colors will all play a huge role in determining whether you meet your sales goal or not.
The packaging design of your product can either help your product stand out or it can help it get lost among the other products. One thing to think about when you’re working on your packaging design is whether or not you want consumers to be able to see the actual product. If you think seeing the product would help it sell, then stick it in a clear package. If you think not, then hide the product behind the package. You should also be thinking about what kind of information you’re going to want to have on the package. Do you want to talk about what the product does, or would you prefer to have a few sentences about why it’s the best product on the market? These are the kinds of things you need to be thinking about. It’s generally a good idea to hire a professional custom packaging company like Dunwiddie Custom Packaging to help you come up with a design that’s going to help your product sell.