Websites are one of the most important aspects to online presence, especially for e-commerce sites. These days it seems like every company has a website and each is trying to outdo one another to be more attractive, more functional, more modern and more flashy. While all these things are important to spend some time thinking about when developing a website, there are also a few basics that shouldn’t be ignored. When it comes down to it, the website that is easiest for users to navigate is the one they will return to. Here are a few other elements to think about when designing your new website.
- Layout- As mentioned, ease of use is key in gaining and retaining customers and viewers. Put some thought into your layout. How can you streamline the process of getting people where they need to go? The less times a customer has to click to find what they are looking for, the better. Spend some time figuring out what kinds of tabs or sections can best house all the information that will go on your site.
- Voice- The text on your website should feel authentic. Think about the voice of your company: what kind of personality does it have? Who is it speaking to? Deciding on the voice will help you reach the customers you want and simultaneously grow the relationship with the customers you have.
- Social Media- People love to connect with brands they support. Gone are the days of calling a customer support line or 1-800 number for answers. Now, consumers take to social media to interact with brands. People ask questions, compliment and even complain to brands on platforms like Twitter and Facebook so it is important to think about how your social media accounts will link to your website.
- Images- Finding good images is not always easy. If you have someone on staff who is a good photographer and can get images of your real business, in action, that will feel the most authentic. Sometimes, though, you may not have this person on staff or you may be a company with a mission that’s difficult to show in pictures. If this is the case, you may want to think about budgeting for a photographer or high quality stock photos. A website that is all text is difficult for customers to connect with, so the images you choose to display are important.
- Resources- Similar to a photographer, decide if you have someone within your organization with the skills to create a website. If not, you should look into options for companies, like Digital Design Solutions to tackle this for you. Working with a company ensures the backend of your website is coded and functioning correctly and that you are getting a site that’s competitive with others in your industry.
A website is an important aspect of your business and website development should be prioritized in both your long term and short term strategies. Think about some of these important factors before moving forward in creating and enhancing your online presence.