The most powerful people and companies in the world all hire professionals to handle their public relations. They do this because such individuals and organizations are incredibly public by their nature, so they need a trained professional to develop and disseminate their message to the rest of the world. This message is disseminated through various media organizations, and it’s these trained public relations professionals that give statements to the media and answer their questions. The press secretary for the President of the United States, currently Sean Spicer (an individual who has become quite famous as of late), is a role that exists for a reason. The president needs to get his or her point of view out there, and it’s through this person that that point of view is given to the rest of the world.
Often times, individuals and companies have to handle crises or other negative situations, and it’s during these times that public relations individuals and firms are of particular importance. These firms, agencies, and individuals craft a message that’s going to calm public sentiment towards the individual or company, and they help to right the ship so the public perception of that individual or organization doesn’t experience long-term damage to their brand.
The more powerful or public the individual and organization the better their PR firm, and when you look at the science of public relations, or PR, more closely, you start to realize that top PR firms have that moniker for a reason. The top PR firms in the country are able to take an incredibly challenging situation and turn the issue on its head. They’re able to take an issue that should be incredibly damaging for a company and turn it into something that actually benefits the company. Let’s look at an example. The BP oil spill that occurred in the Gulf of Mexico in 2009 was an incredibly disastrous event. It had extreme economic and environmental consequences, and it cost BP billions of dollars in fines and fees. However, the superb PR firm behind BP was able to take that disastrous event and turn it into a marketing ploy. They ran advertisements about how they were cleaning up the Gulf of Mexico and how they were bringing jobs back to the area. They said they were sorry, they showed what they were doing to resolve the issue, and they were able to save their brand. In fact, in some parts of the country they were able to increase their brand awareness and repaint their brand as one that cared about the people of the gulf.
The best PR agencies out there are able to take such situations and mitigate the consequences while driving a particular message, and the better your PR firm the better your brand will be able to do that. That’s why companies out there are all fighting over PR agencies like dovetail solutions. They know firms like dovetail solutions are able to handle any issue that their brand throws at them, turning crises into net positives for the company or individual in the long run. The top PR firms out there are worth every penny.